10 best marketing books of all time to level up your marketing strategies.
Marketing is enthusiasm transferred to the customer.
In order to be an expert in this ever-changing world of digital marketing, it is essential to make sure everyone is learning all the time.
1. THIS IS MARKETING –BY SETH GODIN
“Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.”
― Seth Godin
Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.
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Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning–deciding not only who it’s for, but who it’s not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
2. CONTAGIOUS –BY JONAH BERGER
“Word of mouth is the primary factor behind 20 % to 50 % of all purchasing decisions.”
― Jonah Berger
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.
Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
3. PERMISSION MARKETING –BY SETH GODIN
“Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.”
― Seth Godin
The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.
4. GROWTH HACKER MARKETING –BY RYAN HOLIDAY
“Marketing has always been about the same thing—who your customers are and where they are.”
― Ryan Holiday
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they’re worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.
Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
5. EVERYBODY WRITES –BY ANN HANDLEY
“Your customers don’t buy your product to do your company a favour,”. “They’re doing it because your product makes their lives better. So if you want to sell something, you need to explain how you’re helping them.”
― Ann Handley
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.
If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.
In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.
These lessons and rules apply across all of your online assets ― like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It’s designed to be the go-to guide for anyone creating or publishing any kind of online content ― whether you’re a big brand or you’re small and solo.
Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
6. THE 1-PAGE MARKETING PLAN –BY ALLAN DIB
“This would be a good time to share with you my definition of an entrepreneur: “someone who solves people’s problems at a profit.”
― Allan Dib
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
7. STORYTELLING FOR STARTUPS –BY MARK EVANS
“In a world where information and endless content overwhelm us daily, it is the power of story that allows us to cut through the noise. -Mark Evans
“Storytelling for Startups” puts the spotlight on the value of storytelling at a time when consumers are multi-tasking, distracted and overwhelmed with information.
“In a world where information and endless content overwhelm us daily, it is the power of story that allows us to cut through the noise. Mark’s book is a fantastic roadmap that details how to create and use story across mediums and platforms. Storytelling for Startups is essential reading for any company that wants to get noticed in a digital age.” David Usher – musician and author of Let the Elephants Run
This book delivers value and insight for entrepreneurs, startups, small business owners and people who want to grow their businesses and who believe storytelling can play a key role in their success. They recognize stories can give their startup a competitive edge, create an exciting brand personality, and, in the process, drive higher sales.
8. NETWORKING IS NOT WORKING –BY DEREK COBURN
“If you are not networking, you are not working.” -Denis Waitley
Over the last few decades, networking has devolved into an endless series of cattle call events full of open bars and closed fists. Perfect strangers, after a long day at the office, agree to show up and bump into each other, randomly exchanging business pitches for business cards.
Needless to say, traditional networking isn’t working anymore. For successful 21st-century business people, large networking events and the mountains of business cards they produce have become a waste of time and valuable resources. It’s time for a new, modern approach to networking.
This book offers fresh, effective, unconventional strategies for growing and nurturing a powerful network. These strategies grew Coburn’s revenue by 300% in just 18 months and can have a major impact on your business.
Once you implement the networking strategies in this book, the quality of your clients, your business, and your life will improve dramatically.
9. THE LEAN BRAND –BY JEREMIAH GARDNER with BRANT COOPER
“People change, and so do their aspirations, and so should brands.”
― Laura Busche
Great brands must do more than just satisfy customers; they must create passionate ones.
The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation.
Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.
10. BRAND IDENTITY BREAKTHROUGH –BY GREGORY V. DIEHL
” There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal. -Gregory V. Dehl
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.
Whether you lead a growing company or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.
Thanks for reading, this was my list of the 10 best marketing books of all time.
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